Tuesday, November 18, 2008

Beyonce as Sasha Fierce

Here's my version of a VICE Do & Don't:

DON'T- Beyonce as "Sasha Fierce," her alter ego who is "wild" and out there with French writings on her myspace page and a robot hand as the profile picture, oh my! It was myspace hype for maybe ten minutes as her marketing team of hundreds tried to get people to care....

How did no one, on the long line of thousands who were part of this marketing effort, see "fierce" for what it is: a co-opt from Christian Siriano, who ripped it off from Tyra Banks, who probably sniped the gay cliche off one of her photographers...? How did no one vet that and find something actually interesting and original?

And what's more:
Beyonce is a good being,
but the corporate heads who thought this shit up are ignorant balls of capitalism at its most lackluster.

This is consumerism actually begetting something so un-art it hurts art just to look at it.